Double-Sided Referrals: Referral programs can be a powerful tool for ecommerce businesses. By offering incentives to both the referrer and the referee, you can encourage your existing customers to refer new ones. This not only helps you acquire new customers but also rewards your loyal customers for their advocacy.

Abandoned Cart Emails: One of the biggest challenges for ecommerce businesses is cart abandonment. Sending targeted emails to users who abandon their carts can help bring them back to complete their purchase. According to a study by Salecycle, nearly 50% of abandoned cart emails are opened, with one-third of clicks resulting in a purchase.

Free for Influencers: Influencer marketing can be a powerful way to reach new audiences. Reach out to bloggers and influencers in your industry and offer them your product or service for free in exchange for a review or promotion. While not everyone will say yes, some influencers will be interested, helping you reach a wider audience.

Niche Social Sharing: While sharing your content on popular social media platforms like Instagram and TikTok is important, don’t overlook niche communities. Find subreddits related to your industry and share your content there. These communities can be more engaged and receptive to your message than larger, more general subreddits.

Test Everything: Testing is essential for optimizing your ecommerce website. Test different elements of your site, such as design, copy, and calls to action, to see what resonates best with your audience. Use tools like A/B testing to make data-driven decisions and continuously improve your site’s performance.

User-Generated Content Contests: Hosting contests that encourage customers to create and share content related to your brand can be a great way to generate buzz and engagement. Whether it’s a photography contest or a video challenge, user-generated content can be repurposed as testimonials or shared across social media.

Be a Personality: Sometimes, unconventional marketing campaigns can capture the attention of news outlets and generate buzz for your brand. Don’t be afraid to think outside the box and embark on creative PR and marketing initiatives that set you apart from the competition.

Make the Most of Your Data: Your data is a valuable asset that can provide valuable insights into your customers and their behavior. Make sure you are analyzing your data effectively to uncover actionable insights that can inform your marketing strategy.

PPC Marketing: Pay-per-click (PPC) marketing can be a cost-effective way to drive traffic and conversions for your ecommerce business. Consider allocating a small budget to PPC campaigns to test different ad concepts and validate your ideas.

Remarketing: Remarketing, or showing ads to people who have visited your site, can be a powerful way to reengage potential customers and build brand awareness. By repeatedly exposing users to your brand, you can increase the likelihood of conversion and establish your brand as trustworthy and established.