The Impact of Counter-Narrative Opinions: One effective strategy to trigger engagement is to focus on counter-narrative opinions. By taking a stand on a topic you believe in and expressing a strong point of view, you can capture your audience’s attention and encourage them to share their perspectives. This approach doesn’t necessarily require being controversial or polarizing. Even mundane topics can generate strong opinions and engagement if you present a unique or unexpected viewpoint.

Content that uses strong opinions stands out in people’s feeds, especially compared to the growing amount of AI-generated content, which lacks a personal perspective. This unique tone makes the content more memorable, increasing the likelihood of sticking in the visitor’s mind.

The goal is to create conversation and engagement around your content. When you present a strong opinion on a topic that people can debate, it encourages rich, deep discussions in the comments and shares. Algorithms prioritize content that sparks engagement, so taking a stand on topics with multiple viewpoints allows you to create content that stands out and triggers algorithms to increase visibility.

Generating Content Ideas With AI: Identifying topics that elicit different opinions can be challenging. One way to generate ideas is to use AI tools like ChatGPT or Claude. Start by creating a persona for your target audience, including their hopes, dreams, fears, concerns, emotional triggers, and decision-making criteria. This will help the AI understand who you’re trying to reach.

Next, ask the AI to generate a list of relatively mundane or trivial topics your target audience strongly believes in. Select ideas that resonate with you and your audience, then brainstorm ways to create engaging content around them. Remember, AI is just a tool to help spark creativity, and the real value comes from your ability to refine and develop those ideas into compelling content.

Crafting Content With Strong Opinions: Once you’ve identified a topic, create content that expresses your opinion clearly and directly. Avoid using qualifying language or trying to be 100% accurate. Instead, state your point of view confidently and let your personality shine through. Include dissenting opinions to create a conversation within the piece.

 Collaborating to Enhance Your Content: Collaborating with others in your industry is another effective strategy for creating engaging content. Collaborative content marketing allows you to access different perspectives and ideas you might not have thought of. This can be through roundup posts, contributor quotes, or interviews. Including influencers in your posts can also increase their reach and encourage further engagement.

Publishing Opinion-Based Content on Social Media: While you can publish opinion-based content on your website or blog, sharing it on social media channels is essential. Respond to comments, ask follow-up questions, and keep the conversation going. This shows that you’re invested in the topic and willing to engage with your audience.